Knowledge: The Power Of Instagram Ads

If you’re willing and able to invest in ads, they will allow you to exponentially increase your page’s growth, while leveraging fully targeted growth, as through performing these on Facebook Business Manager, you’re able to segment your audience in terms of its age range, geographical location, gender, interests, behaviours, and many other specific aspects.

THE POWER OF INSTAGRAM ADS

The most exciting part is that this is the only method that enables you to segment your target audience through keywords that resonate their interests, that should naturally match your page and your niche – those are the people you want to lock eyes with your ad.

Instagram ads should be used as a complement for your page’s already increasing performance, so before using these, it’s fundamental to perfect your growth within Instagram.

As the “turbo” of your already fast car.

If you place a turbo in a broken and uninteresting car, you will have a tough time leveraging results through these.

Keep in mind, therefore, that if your content doesn’t have quality or if for a number of reasons it just doesn’t resonate with your audience, there’s some fixing to do within your page before you adventure yourself through ads.

Let’s then get into them:

In order to effectively perform story ads, there are 3 essential elements:

Knowing exactly what your target consists of and is looking for

If you want to become a brand ambassador, it’s mandatory that you know exactly what audience-type you want to lock eyes with your ad and, consequently, with your page and what it has to offer.

Knowing what your ideal audience-type is, definitely consists in the very first step towards an efficient targeting, as you will have a deeper understanding of who should see your ad, so that no ad spend budget goes to waste.

Knowing where your ideal audience’s eyeballs are at

This is what also separates a well performing ad and a waste of money type of ad.

Social Media Marketing is a business in which communication plays a pivotal role. That said, it is fundamental to know how to position your ad and how to speak your brand through it (and through your page, obviously).

Following this thought process, it is mandatory to know where your ideal audience’s eyes are most likely and actively at.

From here, you adapt your ad to it by setting the placements to manual (as automatic placements are, by default, the option that Facebook business manager provides you with), and select the placement that is more coherent with your ad format and your audience.

(In my experience, Instagram stories is the best performing placement, if the ad creative is attractive and enticing).

Turning clicks into follows

Following point number 2, it’s essential to create an attractive ad that is likely to make the most out of your audience’s attention span, as the most natural behavior that is will have is to slide through your ad 2 seconds after they see that it is an ad.

People’s attention span is extremely short, (2.6 seconds per story, according to a study driven by Missouri university), and they usually are not on Instagram to be sold or to sign up for any specific cause. They are most likely there to see their friends and what they are up to, or just to have a good time.

That is where good creatives come in handy. If you know how to set your ad in a way that counters this behavior, you’re maximizing the chance of maximizing link clicks and, consequently, page visits, which leaves your audience one click away from following your page.

That being said, when it comes to Instagram story ads, I strongly recommend keeping your text to a minimum.

Let your picture or video do most of the talking, as it must be attractive and compelling enough to lock your audience’s eyes and get their attention for more than 2 to 3 seconds.

After all, Instagram is a graphical platform and there isn’t much room for text – this is why knowing how to showcase content and communicate within each platform is essential towards being a competent social media marketer or manager.

What has been working the best for me is to simply add a question and a CTA that portrays why people should follow your page, or what they can expect if they do so, while adding an 8 second video that’s not completely static, but dynamic and aesthetically pleasing.

Finally, what has been working tremendously for me is to add several pictures that portray an accurate and realistic overview of that the page showcases, so that when people click the swipe-up feature, they are much more likely to follow, as they see a loyal representation of what has been showcased in the ad.

Don’t “catfish” your audience – they should follow your page for what it showcases, and they will do so if it has quality or brings value to their table, in any way, shape or form, be it through its informational, entertaining, or relatable strand.

Hope this helps! Feel free to leave a comment below if you have any questions!

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