If you feel like you’re stuck in a situation in which your follower-count keeps dropping and you can’t see the light at the end of the tunnel, then this post is for you.
See, a lot of people think that they’ve tried it all, that they’re doing absolutely everything they can do in order to turn their situation around, to flip their page’s script towards a successful, steady growing scenario.
What most people don’t realize, though, even though it may seem obvious, is that if what they’re doing isn’t working, something necessarily has to be changed.
And that can be in the small details, or in the bigger picture of things.
It can be a macro issue or a micro issue.
It can be as macro as your content or your overall strategy, or as micro as your hashtags or your minimal using of Instagram’s reach enhancing features.
That being said, here are several aspects that may be contributing to your follower stagnation or dropping, being that they constitute some of the most common ones:
- You’re not interacting enough with your audience.
- Your content output is very predictable.
- Your overall strategy is flawed.
- Your ad campaigns are deficient.
- You’re not posting regularly enough.
And here’s how you can get through each one:
You’re not interacting enough with your audience;
Proactively post Instagram stories and use Instagram’s features on some of them – make them engaging by asking questions to your audience or dividing the stories’ imagery in half and asking your audience to select which they like the most or resonate the most with, for instance.
Also, reply to your comments and add captions that are engaging and that entice your audience to perform actions such as tagging other people, which maximize your reach from “other” (I talk about what reach from “other” is and how to maximize it in-depth in one of my posts, so feel free to search for it here in the group).
Reply to you DMs and make sure to organize little events in which you count with the participation of your audience.
When your audience feels valued, it sticks around.
When new visitors come to your page, they will see – and feel that. And with that, they will know that they can expect that from you, and your conversion to followers in rise.
Your content output is very predictable
If you keep your feed versatile and aesthetically pleasing, it will attract attention from a new audience. Although, if you keep if at the same registry, the same format, it can become too predictable and boring. On Instagram, it’s extremely important to innovate. To keep it fresh and exciting.
Simultaneously, if your content output consists in a variation between video content, static pictures, reels, stories, lives, IGTV and carousels, it will add a factor of unpredictability to your page, which will be enticing to your current followers, as they may be sleeping on your content or just not interested due to the fact that they may just be aware that you always share the same kind of thing, and that they’ve already seen enough.
Think of ways to innovate your content output and to bring your audience in.
A great place to start off with, is to diversify your content output formats.
Different ideas and dynamics may emerge from that, and you’ll also be able to see how your audience (current and new) reacts.
Your overall strategy is flawed
Very simply, you may not be applying hashtags effectively, your page’s niche categorization may be scrambled, your content may suck, you may not be using Instagram’s featured enough, or effectively, etc. There are many ways to fuck up, unfortunately. And you may not even be aware of what it is that you’re doing wrong. (One of the services that my agency provides is an Instagram page full audit, in which I do an in-depth analysis of your page and provide you with action steps for you to apply in order to improve its overall performance, so feel free to send me a PM in case this is of your interest).
Your ad campaigns are deficient
Be it because of you audience segmentation or your ad creatives, you may not be using Instagram ads properly, which ultimately makes you throw money away. Make sure that you’re very pragmatic with both elements.
After setting up the geographical location, age range and gender, make sure that your detailed targeting doesn’t have 5 or more keywords.
Depending on your budget and how broad your audience segmentation is, in regards to the parameters above, you will need a very high ad spend budget in order for your ads to run effectively, while covering all the keywords that you enter.
So, in that sense, it’s much more effective to insert 2 to 4 keywords (with or without narrowing down and narrowing further) than using 5+ keywords.
As for your creatives, independently of the placements (feed, stories, explore, etc.), make sure to work on your copy, making it short and sweet.
Despite Instagram’s aesthetical nature, as a platform, text (copy) is still one of the most important elements of an Instagram ad, again, independently of the placements.
You’re not posting regularly enough
Posting frequently is one of the most important things you can do in order to sustain organic reach and growth, as a natural consequence.
You obviously want to focus on quality rather than quantity, but try not posting for 1 week to 1 month and see what happens to your organic reach. There, you will understand why this bullet point is so important.
Momentum is something that’s real on Instagram.
It’s like your body and the gym.
Your page is your body, posting is going to the gym.
The more you do it (right), the stronger it will get.
Hope this was helpful! Feel free to leave a comment below in case you have any questions!