The Instagram algorithm tends to give people a huge headache, as it gets more and more strict and creator-unfriendly in the sense that it is limiting the organic reach for basically every user that’s trying to spread their content to a wider audience.
That said, in this video, I talk about 6 essential elements that you should perfect and really take in consideration, as they are key towards your page’s better overall performance in the eyes of the algorithm.
There elements are:
Using White hat strategies
Apply strategies that are healthy towards your page’s performance and that do not compromise its health score or even its existence.
By obeying to the rules, in this sense, your page has only to benefit from it, as a slower yet consistent growth is a million times better than a fake and worthless growth that is not worthwhile.
Providing high value content
Provide content that is engaging and that tells something about you or your page. Content that has an element of entertainment or any other form of interest to your audience.
Do not be lazy with your content output, otherwise your audience will also be lazy when it comes to any sort of engagement (if they even do engage).
Keep people in the platform
Publish content that is strictly niche-related, so that Instagram’s algorithm allows it to be spread out to a wider audience that is also interested in the same type of content, according to their behaviours.
It is their goal to keep people on the platform for as long as possible, and if you optimise that process through your content, Instagram’s algorithm will benefit your page.
Engage with your audience
Do this and you will ultimately optimise your engagement levels, as well as create a sense of community around your page.
It is not rare to see pages completely ignore and disregard their audience. Take a few minutes to reply to your dm’s and comments and to ask questions to your audience through stories or through your captions on your posts. Count them in and show them that you care, they will appreciate it and most likely become more and more loyal to your page, so it’s a win-win situation.
Act like a consumer & a business
Post content consistently and interact with pages within your niche on a daily basis. Keep your page’s activity at a steady pace, without abusing Instagram’s features.
Instagram privileges human behaviour on the platform and activity should be reciprocal. As a business, you want to showcase your products or services, so you are keener to put out content. Although, it is also as fundamental to engage with other users’ content to show that you are a page that portrays consumer behaviour as well, in terms of content.
This ensures that your page’s activity is at a healthy level, while reinforcing your niche categorisation.
Post fresh content, content that is new to the platform.
Fresh is the best. That does apply to your content output these days on Instagram. As you publish content that is new to the platform, you are contributing to its diversity and interest, which is rewarded by the Instagram algorithm.
You’re also provided new content to your audience and they will thank you for that, as the platform is already flooded with lots of unoriginal, reposting content.
By watching the video, you can have a better notion of how these affect your page’s performance, and how you can use them in your favour.
I hope that this was insightful, feel free to leave a comment if you have any questions!