Instagram’s algorithm keeps giving most people a huge headache and, for many, there doesn’t seem to be a way around it.
It is in constant change, although there are ways in which you manage your page that will always allow you to leverage an excellent performance within it:
Act as a business and a consumer within the platform:
- Post content consistently and interact with pages within your niche on a daily basis.
- Keep your page’s activity at a steady pace, without abusing Instagram’s features.
- Instagram privileges human behaviour on the platform and activity should be reciprocal.
As a business, you want to showcase your products or services, so you are keener to put out content. Although, it is also as fundamental to engage with other users’ content to show that you are a page that portrays consumer behaviour as well, in terms of content.
This ensures that your page’s activity is at a healthy level, while reinforcing its niche categorization.
The reason why Instagram’s algorithm benefits pages that comply with this behaviour pattern resides in the fact that it is Instagram’s goal to keep people in the platform for as long as possible.
Proactively use Instagram’s features in your favor
Can’t stress this one enough.
You can use Instagram’s features in many formats and for different purposes.
Here are the main advantages of using Instagram’s features everyday:
- Improve your page’s health score;
- Maximize your posts’ reach;
- Maximize your stories’ reach;
- Maximize your posts and stories’ engagement levels;
- Privilege your page’s overall performance.
Here is how you can use Instagram’s featured productively and to your and your audience’s favor:
Through Instagram Stories
Use Polls: Those can be Yes | No Polls; Quizzes, etc. and these have the function of enabling your audience to interact with your stories and, consequently, improve your engagement levels.
Use the “Question” feature: This will make room for your audience to ask you questions or for you to ask questions to your audience. An example that I like to provide consists in asking your audience what type of content they like to see the most from you. The reason why that is so powerful is that you show your audience that you care about them and that you count them in.
It is also a direct way of knowing how your audience feels about your page and the content you post.
Tag niche-related pages in your stories: This will benefit your niche categorization and there’s a chance for those pages to reply to your story, which enhances your page’s health score and your story’s engagement levels, as well as their viral potential.
Through Feed Posts
Use Location Tags: This example is particularly useful for local businesses who are looking to maximize their online presence’s local reach / attention.
Use Hashtags: This one is as straightforward as it gets. By using hashtags, your posts’ reach can be exponentially increased. These also play a massive role in terms of your page’s niche categorization and are the most powerful tool to leverage niche and location-related follower-gain.
Tag niche-related pages in your posts: For the exact same reason mentioned in the stories’ section.
Display content in different formats
Do this through your feed posts, stories, IGTV, Reels, and live sessions.
Instagram’s algorithm benefits pages that use all its features and actively sharing content in diverse formats is healthy for your page’s momentum, as well as entertaining and unpredictable – in a good way – to your audience.
This also augments the likelihood of your content being found by niche-related users and, as a consequence, your page will be perceived as an entity that is proactive with its content output.
Engage with your audience
First and foremost, publish (quality) content that is strictly niche-related, so that Instagram’s algorithm allows it to be spread out to a wider audience that is also interested in the same type of content, according to their behaviours.
It is their goal to keep people on the platform for as long as possible, and if you optimise that process through your content, Instagram’s algorithm will, again, benefit your page.
Interact with it and you will ultimately optimise your engagement levels, as well as create a sense of community around your page.
It is not rare to see pages completely ignore and disregard their audience. Take a few minutes to reply to your dm’s and comments and to ask questions to your audience through stories or through your captions on your posts. Count them in and show them that you care, they will appreciate it and most likely become more and more loyal to your page, so it is a win-win situation.
Hope this was insightful! Feel free to leave a comment below if you have any questions!